About “Mastering the Supply Chain”:
«So far there has not been a well-suited textbook to support and foster this excellent learning experience with the general concepts of supply chain management. I have been integrating ‘The Fresh Connection’ simulation with great success in my supply chain management courses for several years. The experimental environment of the simulation brings a real-world sensation into the classroom. Mastering the Supply Chain provides the essential learning needed to bridge the gap between The Fresh Connection and the fundamentals of supply chain management.»
– Michael Lustenberger, Research Associate, Center of Strategy & Operations, ZHAW School of Management and Law, Winterthur, Switzerland
