About “Mastering the Supply Chain”:
« Ed Weenk covers how competitive company strategy links to supply chain typology and to the process of Sales & Operations Planning. In the second and third part of the book, using a realistic supply chain business simulation game of a fruit juice manufacturing company, the Author lets a team of virtual students called SuperJuice show in a very practical way which trade-offs have to be made to execute the chosen company strategy and the complexities involved in the decision making. All in all, I think Mastering the Supply Chain will prove to be a very useful and practically oriented book providing a grateful and effective learning experience for a wide diversity of learners.»
– Martijn Lofvers, CEO and Chief Trendwatcher at Supply Chain Media
