BOOK: “MASTERING THE CIRCULAR ECONOMY”

“Mastering the Circular Economy. A practical approach to the circular business model transformation”

Like it’s predecessor “Mastering the Supply Chain”, this book wants to go beyond standard learning, in this case about sustainability and circularity. Besides presenting a helicopter view of the most relevant concepts, frameworks and trends & developments, the book is the companion text for a simulation, The Blue Connection, allowing students to experience circular value chain management in real time. The book allows for a different way of learning that puts students at the heart of a life-like situation so they can experience the impact of every decision they make, not just in their own ‘silo’ but across the business. In this way, they will learn that many concepts at play are relatively simple to understand, but not so easy to apply within the context of the overall picture and this experience will help them become much better prepared for the challenge. In addition, they will learn about the narrative as well as the numbers to support a transition from linear to circular.

Mastering the Circular Economy will integrate theory and practice in an integrated learning approach and works alongside the simulation to create a cross-functional mindset in students, addressing the company perspective, the perspective beyond the company boundary and the leadership perspective of circularity. The book gives a wide overview of relevant concepts, frameworks and templates, and then one by one sets out the challenges you need to overcome in order to find practical ways of implementing those concepts in a real company situation. You’re continuously asked to actively reflect on the choices you make, thus experiencing first-hand the many challenges that good and effective management of circularity has.

Mastering the Circular Economy. A practical approach to the circular business model transformation wants to offer a unique combination of relevant theory and direct practical application with the student in the driving seat of the experience. The cross functional business simulation motivates students to deliver optimal performance using supply chain best practices from theory and real life application.

Main goals for the reader

* Establish a holistic view of the many complexities that the circular economy presents

* Discover how to deliver optimal performance by the different perspectives of circularity (company, beyond the company boundary, leadership)

* Learn how to tear down silos and create the right cross-functional mindset

* Gain a better understanding of the true complexities of circular value chain management through the challenges

* 15 Chapters, 130+ Figures, 90+ exercises, 300+ references

Published by Kogan Page of London (UK).

Order your copy today, at Kogan Page, Bol.com, or Amazon!

Currently based out of Maastricht (The Netherlands), QuSL was founded in Barcelona by Ed Weenk in the beginning of 2004 and focusses on projects, business gaming and corporate trainings.

Ed is also a Senior Associate Professor at various top-ranked business schools around the world for the topics of Sustainable Operations & Supply Chain Management, Circular Economy, Project Management and Intra-/entrepreneurship. He is the author of the books "The Perfect Pass: what the manager can learn from the footbal trainer" (2012), "Mastering the Supply Chain. Principles, practice and real-life applications" (2019) and "Mastering the Circular Economy. A Practical Approach to the Circular Business Model Transformation" (2022).