About “Mastering the Supply Chain”:
«Mastering the Supply Chain profoundly reveals the core of supply chain management: strategy, collaboration, technology and leadership. Through ‘The Fresh Connection’ simulation game, which is used as an interactive case in the book, readers can experience the challenge and charm of supply chain management, and truly understand that the competition between modern enterprises is the competition between supply chains. To win in the competition, we need to deeply realize that supply chain management is not alone and isolated, but that each department should strengthen mutual communication, understanding and trust. On this basis, through information sharing, responsibility allocation, common decision-making and other ways, one can achieve the collaboration and unity of the whole operational process of the company.»
– Professor Gao Junjun, Managing Director of Demand Chain Institute, Founder & CEO of oIBP. SHU-UTS SILC Business School, Shanghai (China)
